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Student life

A Brand New Endsleigh

Hi everyone

I have had the privilege of leading Endsleigh since June 2020. I'm so excited to now be able to share our vision of reclaiming the fame as the no.1 insurance specialist for students and their lives after education.

We are incredibly proud of our 55 year heritage as a student and education insurance specialist. We were founded in ’65 by The National Union of Students (NUS) to answer students’ insurance needs when no one else would.

It is in our DNA to support students and their lives after education, as proven by many of our customers who first come to us as students and stay with us for the rest of their lives. We do this by understanding our customers’ needs throughout their lives and offering the best insurance solution for them - be that in the education community, charity and business sectors, or specifically for car owners, home owners and landlords.

Building from these strong foundations and looking to the future, we are making some changes to ensure that, in a time when nothing is certain, Endsleigh listens and protects every step; whether our customers are studying, living or working.

In the coming weeks, you’ll begin to notice some changes to how Endsleigh looks, speaks and feels including:

• Our logo
• Our ‘Buddies’: A team of Endsleigh characters designed to bring our promise to life.
• Our words: Insurance speak is confusing (even to us sometimes!), so we’ve made it our mission to be as clear and simple as possible in all our communications



These changes will start from 20 February 2021 across our website, social media and emails and will continue throughout the rest of the year. We have made a deliberate choice to minimise waste and environmental impact, so we’ll continue to use our existing brand’s printed assets until they run out. So please don’t be alarmed if your brochure or letter is on old branding – it’s still valid, and legal!

The good news is that you do not need to do anything! Although, it is important to read the updates we’ll be sending out so you can be aware of the changes taking place.

To stay up to date, make sure you check your emails and follow us on Facebook, Instagram, Twitter and LinkedIn.

Will you only be insuring students?

Not at all. Although our brand purpose is to serve students, we are dedicated to being there for them through every stage in their lives. Literally protecting their every step.

We’ve spent years becoming experts in the different areas of insurance that we specialise in and these offerings won’t change.

Our ambition is that once you’ve found Endsleigh, you trust us enough to stay with us because of the experience we’ve given you.

So yes, we’re for students. But we’re also for life.

Make sure you keep an eye out for more brand updates that will be revealed over the next few months. Thanks for reading and if you have any questions about what these changes mean for you, don’t hesitate to get in touch with our team.

Alison Meckiffe

Chief Executive Officer


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