6 December 2021

Endsleigh Insurance acquires digital rewards platform, Gobsmack

Endsleigh Insurance are proud to announce the acquisition of the Gobsmack rewards, digital wallet and customer engagement platform, which completed in November 2021. Endsleigh have been using the Gobsmack platform to power their free student app, My Endsleigh, which launched earlier this year, and are now excited to use the investment to accelerate their strategy to access and service one million students.

My Endsleigh is a student-focused app which is free to download, allows easy management of gadget and possessions insurance, facilitates cashback when students spend online and in store and offers free 24/7 wellbeing support with qualified counsellors. And there’s a significant amount more on the roadmap.

Gobsmack’s technology has enabled My Endsleigh’s successful launch to market and has also previously been provided to other blue chip insurance organisations. Endsleigh are excited to be working with the platform exclusively.

A core team of Gobsmack staff have been transferred to Endsleigh and will be specifically dedicated to the development and growth of the My Endsleigh app.

Endsleigh’s Chief Executive Officer, Alison Meckiffe, says

“Having worked with Gobsmack to launch the My Endsleigh proposition focused on safety, security, and wellbeing, we are delighted to now integrate the Gobsmack teams’ expertise into Endsleigh. Having this expertise will allow us to work more closely with our customers and clients to rapidly develop student-first propositions and accelerate our goal to serve 1m UK students.”

Endsleigh have been voted the No.1 student insurance provider at the Insurance Choice Awards six years in a row, from 2016-2021, and the expansion of their student proposition to offer more value, services and support to UK students is a very exciting time for the organisation.


About Endsleigh

Based on the outskirts of Cheltenham, Endsleigh are leading student specialists, with insurance. They provide support, discounts and insurance for students, alumni and education professionals across the UK.

Extending their services from just insurance, they now have an app called My Endsleigh, which gives students access to personalised offers, the chance to earn unlimited cashback, gives them access to their gadget and possessions insurance and more.

For press enquiries, please contact the Endsleigh marketing team – marketing@endsleigh.co.uk.