14th July 2014

Students now own over £4,500 worth of possessions – tablet ownership doubles

JULY 2014: New research by Endsleigh, the number one student gadget insurance provider, shows that the average university student now owns over £4,500 worth of possessions – around £3,000 of which consists of gadgets, such as smartphones, laptops and tablets.  

Endsleigh’s 2014 Student Survey, which was carried out by NUS Services Research Department, surveyed a sample of 2,128 students across the UK and found that the average value of a student’s possessions was £4,591 - while their gadgets alone were worth £2,883. As expected, laptops and netbooks are the most common items, owned by 96% of students, while 91% said they own a smartphone and 40% of students now have a tablet (up from 23% in 2013 and 9% in 2012). Endsleigh also found laptops and smartphones to be the most prized possessions amongst students, with 39% of students claiming their laptops to be so, whereas 32% chose their smartphone.

Alongside the increase in multi-purpose gadget ownership, Endsleigh has also found various other digital items to be popular amongst students, such as 37% now owning a flat screen television, 34% a games console and 17% an e-reader. In terms of more traditional possessions, a third of students (29%) bring a bicycle to university.

According to the survey, 87% of students use social media apps on their gadgets to stay in touch with friends, while 71% use retail apps, 67% of students use free TV on demand apps, 55% use travel apps, 25% use fitness apps and 10% use cooking apps. With students relying on their smartphones for everyday use, 40% of students sampled said they would want their smartphone replaced within 24 hours if their phone was either lost or damaged – with 21% of these students so reliant upon their phone, they stated they would want it replaced immediately.

Sara Newell, Manager Student Markets at Endsleigh, said: “Our research has shown us that students are investing more money than ever before to ensure they have the latest high-quality gadgets and possessions. We’ve seen over the last few years that students are becoming more reliant upon portable gadgets such as tablets and smartphones: from watching films to interacting with friends – these devices allow students to work and play while on the move.

“As students start spending more money on these expensive gadgets, it’s really important when they head off to university that they consider insurance tailored to their specific needs and don’t leave anything to chance. Too often students assume that they’re covered by their parents’ policy, which won’t necessarily insure students for loss of their most prized possessions outside their rooms or even for accidental damage.”

Endsleigh’s survey also showed that students are keen to keep up with the latest technology.  45% of respondents said they intended to upgrade their smartphone within the next 12 months. 20% stated they planned to upgrade their laptop and 8% their tablets. 

-ENDS-

Notes to Editors

For more visit the hub from Endsleigh.

The survey was conducted online during April/May 2014 and surveyed 2128 representative university students.

Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS.

Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people.

Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance.

Endsleigh also offers business insurance through Endsleigh’s Business team and financial advice through the Endsleigh Financial Advice team.

 

For further information, please contact:

 Alex Burr, Mariana Wall or Hamish Hardie on 020 7618 9103/ endsleigh@luther.co.uk

Or Rachel Veevers on 01242 866196 / rachel.veevers@endsleigh.co.uk  

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