11th March 2015

Survey reveals acts of kindness from landlords to tenants increase length of tenancy

Landlord and tenant insurance provider, Endsleigh, has today released the findings of a survey of 2,645 UK landlords and tenants. The survey is part of Endsleigh’s 2015 ‘Better Relations’ campaign, which aims to encourage stress-free lettings for both tenants and landlords.

According to the survey, more than a third (34 per cent) of landlords have given a welcome or farewell gift to a tenant and 30 per cent of tenants have received an act of kindness, such as help with DIY (54 per cent) or a bottle of wine (29 per cent). As a result, 72 per cent of tenants who received an act of kindness said this positively changed their perception of their landlord. A positive relationship seems to have an impact on the length of tenancy too; 70 per cent of tenants who receive an act of kindness stay in their property for 24 months or more, compared to just 53 per cent who don’t receive an act of kindness.

The most common gifts given to tenants by landlords are bottles of wine (59 per cent), cards (49 per cent) and plants & flowers (25 per cent). However, qualitative data shows landlords have given everything from Christmas hampers, home grown vegetables and gifts for children through to rent free months during periods of unemployment and topped up gas and electricity meters.

The survey also investigated what the ideal relationship should be between the two parties. Half of the landlords surveyed said a professional relationship with a tenant is preferable and almost half (49 per cent) of tenants agreed. More than a third (36 per cent) of tenants wanted a friendly relationship with their landlord; compared with just 21 per cent of landlords. However, of the landlords and tenants that answered ‘other’ to this question, many said they would prefer both a professional and friendly relationship.

Endsleigh's lettings and landlords manager Marcus Latchford commented: “The easiest and most stress-free lettings come when there’s a good working relationship between the landlord and the tenant. Our survey results show it’s important to remain professional as a landlord, but also that tenants appreciate help getting settled into a property. Providing a welcome hamper when a new tenant moves into a property will go a long way to setting the relationship off on a good foot. However, the thoughtful, practical gifts and gestures like offering to hang pictures on the wall or letting the tenant select flooring when redecorating add the most value.”

To encourage and inspire good working relations between landlords and tenants Endsleigh has collated insights from the survey and created ideas for random acts of kindness from real-life case studies, letting do’s and don’ts for both parties, as well as DIY maintenance advice articles and videos.

Lanlords articles can be found at: https://www.endsleigh.co.uk/blog/categories/landlord-and-property/

- ENDS -
Notes to Editors

  • Endsleigh surveyed 1,428 UK tenants and 1,217 UK landlords via their database in November 2014
  • In 2014, the number of private landlords in the UK was estimated as 1.4 million by the National Landlords Association. www.landlords.co.uk

About Endsleigh

Originally founded in 1965 to serve the student market, Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people and is recognised as the leading insurance provider for students and their landlords.

The company has been working in the private rental sector for over 25 years and offers landlords a comprehensive range of products including building and contents, legal expenses, loss of rent, home emergency and blocks of flats. Endsleigh also offers a market leading tenant referencing service through its partnership with Experian, the global leader in consumer data.

The company offers a wide range of services including motor, home and travel insurance, along with business insurance through Endsleigh’s Business team and financial advice through the Endsleigh Financial Advice team.