Landlord and property

5 tips for a successful property advert


Searching for a new home is often stressful, particularly in cities where competition is fierce. By creating an advert that speaks directly to your potential tenants, you’ll cut through the noise and put your property top of their list.

Here are five top tips for placing a successful advert:

1. Spend time on your advert

Take the time to think about what you're selling and, crucially, who you're trying to reach. Appealing to your target tenants' needs is always a good move. Consider what they'll be looking for and address this in the title of the advert. For example, if the house is located close to good transport links, say so at the earliest opportunity. This will help people spot your advert from the crowd.

2. Stand out and be competitive

Check the rental amounts in your local area to make sure you're not being unrealistic about what you're asking for. Consider the property’s assets – does the room have an ensuite? Is it located close to cafes and bars? These assets will affect the rent you can charge. It’s important to get this right from the start – your tenants won’t be impressed if you increase the rent soon after they’ve moved in.

3. Be visual

A good advert has high quality photos. Include pictures of the kitchen and living room, as well as the bedrooms, to help potential tenants decide whether to view the property. This will also help you avoid unnecessary viewings.

4. If it’s a house share, always talk about the tenants

Too many room adverts just talk about the property. Yes, the building is important, but house sharers are looking for more than just a roof over their head.

5. Sell yourself as a landlord

Include details about yourself in the advert. Tenants want to know that they’ll be renting from a reputable landlord. In fact, some tenants would actually prefer to deal with a landlord than a letting agent, a sit offers a more personal service. That being said, they want to know their landlord is contactable and someone they can trust. Make sure you're clear on who is responsible for repairs in the property right from the outset to avoid any potential disputes that might arise.

So next time you place an online advert for your property, don’t forget, it’s as much about the people as the property itself. Take time putting together an advert that reflects more than just bricks and mortar.

This post was contributed by SpareRoom.co.uk. Spareroom connects people looking for rooms to rent with those needing to fill them. Specialising in room rentals, SpareRoom.co.uk is the UK’s busiest flatshare website.

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