10 top tips to attract professional tenants

15 Apr 2015

Professionals occupy a significant portion of the private rented sector. They’re a prize target for landlords, because they’re reliable, keep the property in a good condition and stay for a fair amount of time. But you won’t secure these valuable tenants by accident, so we’ve put together 10 top tips for attracting and keeping professional tenants:

1. Establish your target tenant

Are they post-grads, or a professional family? You need to establish the tenant’s needs, to allow you to match your property accordingly. 

2. Market your property well

If you’re advertising on sites like Rightmove or Zoopla, photos are vital to draw a tenant to your property. Make sure they are taken in good light, and the property is clean and tidy. You need to make sure the advert is clear, concise and, most importantly, accurate! 

3. Choose the right Letting Agent

Your agent must understand your needs and be able to reflect this in how they market and manage your property. Make sure they’re professional and trustworthy, and abide by professional standards with correct legal agreements. The best way to do this is by checking which bodies or schemes they belong to, for example NALS or ARLA. 

4. Check out your competition

To attract your desired tenants, you need to make sure that your rent is competitive. It needs to be reasonable, realistic, and reviewed regularly. Have a look at other properties in the area to give you an idea of the level of rent you might look to charge.

5. Present your property well

Appeal to your target market and focus the décor on this market. Desirable characteristics include a clean, tidy property with reasonable fittings and neutral décor.

6. Prepare for viewings

Good tenants know what they want from a property and will come prepared to ask questions. Make sure you know your property – expect to be asked about bin collection dates, energy providers, and council tax bands. Finally, make the viewing easy for the potential tenant by ensuring there is available parking and easy access.

7. Know your tenants

Be transparent with your tenants about the checks you will do. Good tenants are proud of their squeaky clean records so this should never be an issue! Checks include landlord and employment references, as well as credit checks. Ask to see proof of these if the checks are done by an agent, and meet your tenants before they move in. 

8. Keep your tenants happy

Keeping on top of maintenance and dealing with any issues is vital. We recently launched our Better Relations campaign to promote the benefits of a healthy landlord-renter relationship, which in turn can help attract good tenants. For tips on good practice and how this can lead to longer tenancies, click here.

9. Don’t forget your presentation

Your presentation is just as important as the tenants, you need to demonstrate that you are professional and know what you're doing. In our survey of over 1,400 tenants, nearly 50% said that a professional relationship with a landlord is preferable. 

10. Seek feedback

Always ask your tenants for feedback on the property. As it’s often not a property that you’ve lived in, you might not know the problems that a tenant deals with which could be easily fixed.

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