AUGUST 2014: New research by Endsleigh, the number one student gadget insurance provider, highlights the particular insurance requirements of students and why they should not rely on their parents’ insurance policy. In response to this demand, Endsleigh has launched a new product designed specifically to cater for the needs of students and, importantly, how those needs evolve over time.
Endsleigh’s 2014 Student Survey, which was carried out by NUS Services Research Department, surveyed a sample of 2,128 students across the UK and found that the average value of students’ gadgets was £2,883. As expected, laptops and netbooks are the most common items, owned by 96% of students, while 91% said they own a smartphone, 40% of students now have a tablet and 17% have an e-reader. Alongside these portable gadgets, Endsleigh has also found various other digital items to be popular amongst students, such as 37% now owning a flat screen television and 34% a games console.
Despite this, 40% of the students surveyed did not have an insurance policy and 13% were not sure if they were covered. In addition, students are four times more likely to make an insurance claim than any other person, with Endsleigh’s research also finding that 56% of students have lost or damaged their smartphone.
As a result, it is particularly important for students to have an insurance policy that suits their lifestyle. Parents’ policies may, for example, not protect against accidental damage to items like televisions, stereos and desktop computers at a term time address whereas Endsleigh’s student insurance covers theft, loss, and accidental and water damage.
Equally, with the launch of its new product, Endsleigh’s insurance caters for the particular needs of students more than ever before – designed to evolve with them as they make the transition from student to graduate to young professional. The modular product is flexible in design: allowing students to amend the cover as their requirements change over time to provide a seamless service. Additionally, reflecting the ‘on the go’ lifestyle of students and young people today, the interface of the new product has been built for mobile first rather than a purely desktop solution so customers can simply purchase, adjust and renew their policy from their portable device.
Sara Newell, Manager Student Markets at Endsleigh, said: “Our research has shown us that students are investing more money than ever before to ensure they have the latest high-quality gadgets and possessions. We’ve seen over the last few years that students are becoming more reliant upon portable gadgets such as tablets and smartphones: from watching films to interacting with friends – these devices allow students to work and play while on the move.
“As students start spending more money on these expensive gadgets, it’s really important when they head off to University that they consider insurance tailored to their specific needs and don’t leave anything to chance. Too often students assume that they’re covered by their parents’ policy, which won’t necessarily insure students for loss of their most prized possessions outside their rooms or even for accidental damage.”
Students looking for advice about university can visit the Hub - Endsleigh’s go-to guide for preparing, studying and leaving university, written by students, graduates and industry experts
Notes to Editors
The survey was conducted online during April/May 2014 and surveyed 2,128 representative university students.
Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS.
Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people.
Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance.
Endsleigh also offers business insurance through Endsleigh’s Business team and financial advice through the Endsleigh Financial Advice team.
Advice to students on drawbacks of a parental policy:
In addition, there are a number of benefits available on a standalone policy that would not necessarily be included on a parents’ home policy, such as:
Endsleigh’s top tips to help students keep their possessions safe:
For further information, please contact:
Alex Burr, Mariana Wall or Hamish Hardie on 020 7618 9103/ firstname.lastname@example.org
Or Rachel Veevers on 01242 866196 / email@example.com
Detailed replays of visitor journeys on the Endsleigh website enable Endsleigh to improve its customers’ online experience, optimise the presentation of information, and deliver innovative, customer-led services within its operation
August 5th, 2014: Endsleigh, The UKs number one gadget insurance provider for students, graduates and young professionals, is using SessionCam advanced session replay technology to provide crucial insight into how customers are interacting with its website. By studying detailed replays of customer visits to www.endsleigh.co.uk, Endsleigh’s web team can see which areas of the website are performing well, quickly identify and implement website enhancements to improve its customers’ online experience.
SessionCam replays have also helped the Endsleigh digital team improve their understanding of the customer personas present within its target markets, helping them to tailor the user experience and information architecture to these unique requirements.
“SessionCam has enabled us to pinpoint specific, customer-focused website enhancements based on their actual website interactions with us. This accelerates innovation and means we can continually deliver meaningful improvements to the services we offer our customers,” said Boyden Manns, head of customer insight at Endsleigh. “SessionCam is a great product backed up by excellent service. I’ve never seen a digital marketing technology deliver such a fast return on investment.”
Like most insurers, Endsleigh interacts with its customers on multiple channels: web, mobile, social media, email, voice and webchat. These channels are supported by operational delivery teams that support customers as they move seamlessly across these online and offline channels. When shopping for insurance, online customers are asked to supply a variety of information and sometimes, for whatever reason, they abandon a quote before completing it. Before using SessionCam, if a potential customer dropped out of a quotation process, they would likely be lost without coming to the attention of Endsleigh’s online marketing team.
To address this opportunity, Endsleigh uses SessionCam to automatically identify customer quotations and shopping basket abandonment during website visits. The system flags these events in real time and sends them to Endsleigh’s call centre for action by customer service agents, who can connect with the customer and help them complete their transaction.
“This is an excellent example of how our session replay technology can go beyond improving the online customer experience to actively assist customers on the spot at the time they need it most,” said Kevin Goodings, CEO of SessionCam. “This focused initiative enables Endsleigh to derive huge incremental value from its web marketing efforts and existing infrastructure.”
Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS. Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people. Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance. Endsleigh also offers business insurance through Endsleigh’s Business team and financial advice through the Endsleigh Financial Advice team.
SessionCam is the most advanced session replay technology for recording customer activity on a website. SessionCam addresses a growing range of applications that include website design and usability testing; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick’s market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor — Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.
ZingPR for SessionCam