31st July 2014

‘Road trip though America’ top of students’ YOLO wish list

JULY 2014: 27 per cent of students say a road trip though America is their most desired YOLO travel experience, followed by a safari in Africa (13 per cent) and a skydive over New Zealand (10 per cent).

New research into student travel habits by Endsleigh, the number one student gadget insurance provider, has revealed the top YOLO (You Only Live Once) travel experiences amongst students. For the full YOLO wish list see the Endsleigh Where in the World infographic.

With all the pressures of student life, it’s no wonder that 43 per cent of students want to travel to have a break from work or study, and 73 per cent are planning to do so in the next 12 months.

Last August, ABTA released its ‘top 10 gap year destinations’ based on bookings, none of which included European countries. However, Endsleigh’s research this year has found that Europe is the most popular continent for backpacking, with 50 per cent of respondents planning such a trip, highlighting a potential new trend in student travel.

Asia was close behind in popularity, with 47 per cent of students planning to go backpacking to the continent.

Individually, Thailand (43 per cent) was the most popular country for backpacking, followed by Italy (33 per cent) and then France (32 per cent), but, out of the top 10 countries, five were European.

Aside from backpacking, Europe also proved popular as a holiday destination amongst respondents. Just one of the countries in the top 10 wasn’t in Europe - the USA (14 per cent), in fifth place.

Endsleigh’s research shows that staying connected abroad ranks highly with students, with a sizeable 90 per cent taking smartphones abroad and more than half (51 per cent) admitting it’s important to have Wi-Fi access whilst abroad.

66 per cent of students also admit to updating their Facebook status whilst on holiday or travelling, with 35 per cent doing so several times a week. Interestingly Instagram is more widely used abroad than Facebook, with 40 per cent posting to Instagram several times a week whilst away.

It seems smartphones alone aren’t enough to keep students connected, as 28 per cent of respondents plan to take a tablet abroad and 21 per cent a laptop.

Despite being cash-strapped, the average student carries £1,010 of gadgets abroad. Furthermore, 49 per cent do not have a phone or gadget insurance policy that will cover them abroad, so theft, loss or damage could end up being an unnecessary and unexpected expense.

Sara Newell, Student Markets Manager at Endsleigh, said: “Our research really shows that students value a good work-life balance; 43 per cent want to travel to have a career or study break, and they are willing to work hard to do so. 15 per cent of the students we spoke to are even happy to work from home or whilst travelling to fund their trip!

“Phones and gadgets are the some of the most valuable items in your luggage, both in terms of money and of memories, so it’s important to take out an insurance policy that sufficiently covers them when you go abroad. It’s also worth setting up backups like iCloud and Google Drive before you head off to safeguard all your photos and videos if the worst happens!

“Also remember to literally switch off when possible and soak up the new cultures and experiences all around you. Looking at everything on a little screen could mean you miss a natural wonder that’s right under your nose!”

For more insights into student travel habits, download the full research report from the Endsleigh website: https://www.endsleigh.co.uk/personal/gadget/student-travel-habits-research/.

-ENDS-

Notes to Editors

About the Research: Endsleigh’s Student Travel Habits Research was carried out via an online survey, with a sample of 470 students in the month of July.

The top YOLO travel experiences voted by students:

  Top YOLO experiences  
No. Y.O.L.O. Experience %
1 Road trip through America 27%
2 Safari in Africa 13%
3 Skydive over New Zealand 10%
4 Stay in the jungle in a treehouse 7%
5 Walk along the Great Wall of China 6%
6 Sailing around the Whitsunday Islands in Australia 6%
7 Riding the length of Vietnam on a motorbike 5%
8 North Pole Trek 4%
9 Hot air balloon ride over the Serengeti 4%
10 Mardi Gras in New Orleans 4%
11 Kitesurfing in Brazil 3%
12 Travel the Trans-Siberian Railway 3%
13 Cruise to the Antarctic 3%
14 Backcountry snowboarding 2%
15 Cycle the Pamir Highway 2%
16 Burning Man festival in the US 1%

 

The countries students are planning to go backpacking to:

  *Top 10 backpacking countries – voted by students  
No. Country %
1 Thailand 43%
2 Italy 33%
3 France 32%
4 Bietnam 27%
5 Spain 26%
6 Australia 26%
7 New Zeland 25%
8 Germany 23%
9 Malaysia 23%
10 Greece 21%

 

The countries students are planning to travel to for a holiday:

  *Top 10 holiday destinations – voted by students  
No. Country %
1 Spain 32%
2 Italy 18%
3 France 18%
4 Greece 16%
5 USA 14%
6 Germany 8%
7 Holland 7%
8 Turkey 7%
9 Portugal 7%
10 Denmark 6%

*Students were able to select multiple countries that they were planning to travel to.

 

About Endsleigh

Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS.

Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people.

Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance.

Endsleigh also offers business insurance through Endsleigh’s Business team and financial advice through the Endsleigh Financial Advice team.

 

For further information, please contact:

Eshé Brown on +44(0) 1273 760959 / eshe@propellernet.co.uk
or Rachel Veevers on +44(0) 1242 866196 / rachel.veevers@endsleigh.co.uk

 

JULY 2014: Europe is the most popular backpacking destination for students this year, with 50 per cent planning to go backpacking to the continent.

Asia was close behind in popularity, with 47 per cent of students planning to go backpacking to the continent. Individually, Thailand (43 per cent) was the most popular country for backpacking, followed by Italy (33 per cent) and then France (32 per cent). Out of the top 10 countries, five were European.

Last August, ABTA released its ‘top 10 gap year destinations’ based on bookings, none of which included European countries. However, new research this year by Endsleigh, the number one student gadget insurance provider, highlights a potential new trend in student travel.

With all the pressures of student life, it’s no wonder that the research into students’ travel habits found 43 per cent want to travel to have a break from work or study and 73 per cent are planning to do so in the next 12 months.

Aside from backpacking, Europe also proved popular as a holiday destination amongst respondents. Just one of the countries in the top 10 wasn’t in Europe - the USA (14 per cent), in fifth place.

Almost half (47 per cent) of the respondents are planning to travel abroad after studying and more than a quarter (28 per cent) will travel whilst studying. With A level results due out on the 14th August, there’s an opportunity for travel companies to entice students who’ve not already booked their travel abroad.

The research also found that just eight per cent are planning to go away for 7-12 months, but 57 per cent plan to go backpacking for one month or less, indicating that lengthier travel may not be an option for cash-strapped students.

48 per cent of students are planning to go abroad with friends, but interestingly just five per cent are taking the plunge to go backpacking solo.

Endsleigh’s research shows that staying connected whilst abroad ranked highly for students, with a sizeable 90 per cent planning to take a smartphone away with them. More than half (51 per cent) admit it’s important to have Wi-Fi access whilst travelling or on holiday abroad. Making it an important feature for hotels and hostels looking to attract these types of travellers.

It also seems smartphones alone aren’t enough to keep students connected, as 28 per cent of respondents are planning to take a tablet abroad and 21 per cent a laptop.

Despite being cash-strapped, the average student carries £1,010 of gadgets abroad. Furthermore, 49 per cent do not have a phone or gadget insurance policy that will cover them abroad, so theft, loss or damage could end up being an unnecessary and unexpected expense.

Sara Newell, Manager Student Markets at Endsleigh, said: “Our research has shown us that students are looking closer to home for their travel plans and they are also choosing to travel for shorter periods. With the cost of living in the UK so high it’s difficult to save for long trips. However, it’s surprising how much you can see and do in a destination if you plan your itinerary carefully. Inter-railing is a great way to see several different countries in Europe and it can be more cost-effective than flying."

For more insights into student travel habits, download the full research report from the Endsleigh website: https://www.endsleigh.co.uk/personal/gadget/student-travel-habits-research/.

-ENDS-

Notes to Editors

About the Research: Endsleigh’s Student Travel Habits Research was carried out via an online survey, with a sample of 470 students in the month of July.

The countries students are planning to go backpacking to:

  *Top 10 backpacking countries – voted by students  
No. Country %
1 Thailand 43%
2 Italy 33%
3 France 32%
4 Bietnam 27%
5 Spain 26%
6 Australia 26%
7 New Zeland 25%
8 Germany 23%
9 Malaysia 23%
10 Greece 21%

 

The countries students are planning to travel to for a holiday:

  *Top 10 holiday destinations – voted by students  
No. Country %
1 Spain 32%
2 Italy 18%
3 France 18%
4 Greece 16%
5 USA 14%
6 Germany 8%
7 Holland 7%
8 Turkey 7%
9 Portugal 7%
10 Denmark 6%

*Students were able to select multiple countries that they were planning to travel to.

 

About Endsleigh

Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS.

Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people.

Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance.

Endsleigh also offers business insurance through Endsleigh’s Business team and financial advice through the Endsleigh Financial Advice team.

 

For further information, please contact:

Eshé Brown on +44(0) 1273 760959 / eshe@propellernet.co.uk
or Rachel Veevers on +44(0) 1242 866196 / rachel.veevers@endsleigh.co.uk