Searching for a new home is often stressful, particularly in cities where competition is fierce. By creating an advert that speaks directly to your potential tenants, you’ll cut through the noise and put your property top of their list.
Here are five top tips for placing a successful advert from SpareRoom.co.uk:
- Spend time on your advert
Take the time to think about what you're selling and, crucially, who you're trying to reach. Appealing to your target tenants' needs is always a good move. Consider what they'll be looking for and address this in the title of the advert. For example, if the house is located close to good transport links, say so at the earliest opportunity. This will help people spot your advert from the crowd.
- Stand out and be competitive
Check local rents in your area using tools like SpareRoom’s Rental Index. Then consider the property’s assets – does the room have an ensuite? Is it located close to cafes and bars? These assets will affect the rent you can charge. It’s important to get this right from the start – your tenants won’t be impressed if you increase the rent soon after they’ve moved in.
- Be visual
A good advert has high quality photos. Include pictures of the kitchen and living room, as well as the bedrooms, to help potential tenants decide whether to view the property. This will also help you avoid unnecessary viewings.
- If it’s a house share, always talk about the tenants
Too many room adverts just talk about the property. Yes the building is important, but house sharers are looking for more than just a roof over their head. In a recent survey, only 8% of SpareRoom users said the property was more important than the people they share with, so include something about any existing housemates in your advert.
- Sell yourself as a landlord
Include details about yourself in the advert. Tenants want to know that they’ll be renting from a reputable landlord. In fact, a recent SpareRoom poll revealed 85% of tenants would rather deal direct with a landlord than a letting agent. They want to know their landlord is contactable and someone they can trust.
So next time you place an online advert for your property, don’t forget, it’s as much about the people as the property itself. Take time putting together an advert that reflects more than just bricks and mortar.
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