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Life insurance competes in difficult savings climate

Date: 18 Feb 05 Analysis

Life insurance providers are facing a tough time convincing cash strapped Brits to take out a policy.

Life cover is key to helping provide peace of mind and security for the future.

But life insurance is just one of a number of different investment vehicles competing for the money of Britain's consumers.

The financial services industry is already facing a tough battle convincing people to save more for the future.

At the same time as the industry and governments trumpet tax-free savings accounts, people are also being urged to get a pension.

This makes the task of convincing people that life insurance is a necessity an even harder one.

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Endsleigh Insurance Services Limited is authorised and regulated by the Financial Services Authority. This can be checked on the FSA Register by visiting its web site at www.fsa.gov.uk/register.
Endsleigh Insurance Services Limited. Company No: 856706 registered in England at Shurdington Road, Cheltenham Spa, Gloucestershire GL51 4UE.